The Medium Is The Message. Or Is It? Posted: June 28, 2012 Limited to 140 characters, the social media message is often lost entirely to the medium. You can do better. Social media is mass media, and as it relates to the shaping and protection of your brand and your message, it demands control, precision, and execution. Unfortunately for most B2B marketers, control and precision stand in stark contrast to the realities of social media execution among even the responsible faces of your brand. I've got some thoughts on how to avoid losing your message to the medium. Read the Full Story
The Speed And The Slop Of Social Media Posted: June 13, 2012 Social channels spread “news” faster than the speed of accuracy. Consider the tweet offered up by conservative Super PAC American Crossroads shortly after U.S. Secretary of Commerce John Bryson received a citation for two hit-and-run accidents last weekend. Read the Full Story
Your Brand Cannot Not Communicate Posted: June 13, 2012 The best known of the late philosopher and psychologist Paul Watzlawick’s five axioms of communication is the theory that an individual cannot not communicate. Watzlawick posited that communication of something is inherent in every behavior, and that because behavior does not have a counterpart – in other words there is no anti-behavior – it’s impossible not to communicate. In other words, even the avoidance of communication is communicating something. Read the Full Story
  • “We want to provide information and help retailers problem solve. We want our papers to be resources for retailers, and that is exactly what MPC provides us. Like many marketing organizations, we are resource constrained. Hiring MPC allowed us to get a critical piece of our arsenal without a huge time commitment from the marketing team.”

    Rachel Modiano Director of Marketing iGoDigital
  • “Matt’s strategic knowledge around the retail industry has really improved our marketing efforts, so we choose to work with him repeatedly.  Our marketing pieces are always a step above when MPC is involved. Their flexibility, responsiveness, and creativity make them our marketing communications resource of choice.”

    Amy James Marketing Manager, Retail Industry Solutions Sprint
  • "We’ve worked with MPC on several projects – they’re very thorough, excellent with follow-up, and extract a great deal of information from every topic we’ve discussed. I look forward to working with them again in the future and would definitely recommend them."

    Natasha Chater Senior Marketing/ Communications Coordinator Celerant Technology Corp.
  • "Matt Pillar is a true thought leader in Retail. When working with Matt, I am confident that the latest trends and ideas are shared. I find his industry knowledge an asset when creating retail specific campaigns."

    Sherri Kolomayz Global Campaign Manager Infor
  • “MPC’s knowledge of the industry and the relationships it’s developed over the years are an invaluable tool for any vendor looking to get word out about their products and services. MPC brings to the content a level of trust that can only come with years of commitment and true understanding of the retail industry.”

    Janet Hawkins President & CEO Opterus Inc.
  • "I always feel confident that Matt is going to be diligent in his information gathering for an article, ensuring us a final product that combines his strong industry knowledge with current trends and opinions. That, combined with his clear/concise writing style and strict adherence to our deadlines makes my job easier."

    Dan Schell Editorial Director Jameson Publishing
  • "Matt and his team are extremely effective and efficient to work with. Unlike most, they remain focused on our specific needs and are very pragmatic in their recommendations. The content is always very rich, the style professional and engaging, and the impact and result tremendous."

    John Orr President & CEO Dayforce, Inc.